Schedule
Promotion: Old El Paso - Slam Dunk Campaign
Promoter: General Mills Australia Pty Ltd ABN 71 007 663 041, Level 4, 545 Blackburn Road, Mt Waverley, VIC 3149, Australia. Ph: (03) 9239 8777
Promotional Period: Start date: 8th July 2021 at 12:01 am AEDT
End date: 21st August 2021 at 11:59 pm AEDT
Eligible entrants: Entry is only open to persons 13 years and over. Entrants under the age of 18 must have parent or legal guardian approval to enter.
How to Enter/Donation Details:
Share Talents Instagram Post
To enter, the entrant must complete the following steps during the Promotional Period:
a. visit any of the following Instagram accounts: @k1ngkyrg1os, @ecambage, @joshgreen, @giannis_an34, @tomabo10, @izzy_dagg, @matt_ebden (“Participating Instagram Accounts”); and
b. ‘share’ the Ol El Paso – Slam Dunk promotional post to their own Instagram account, including the hashtag #messfreechallengeand tagging the respective OldElPaso account listed below, depending on which Instagram account they are sharing from (NB: required tags will already be included in the posts published by the abovementioned talents):
| Old El Paso Account Tag Required | Share From: |
| @OldElPasoAustralia | @giannis_an34 @k1ngkyrg1os @ecambage @joshgreen @matt_ebden (“Australian Talent”) |
| @OldElPasoNZ | @tomabo10 @izzy_dagg (“NZ Talent”) |
For every ‘’share’’ by an entrant of the Ol El Paso – Slam Dunk promotional post from a NZ Talent (featuring the hashtag #messfreechallenge and tag @OldElPasoNZ) to their own Instagram account, in accordance with the above requirements during the Promotional Period, Old El Paso will donate 1 x Old El Paso Meal Kit to Food Bank Canterbury @foodbankchc, up to a maximum of 2,000 meal kits total.
For every ‘’share’’ by an entrant of the Ol El Paso – Slam Dunk promotional post from an Australian Talent (featuring the hashtag #messfreechallenge and tag @OldElPasoAustralia) to their own Instagram account, in accordance with the above requirements during the Promotional Period, Old El Paso will donate 1 x Old El Paso Meal Kit to Foodbank Australia, up to a maximum of 33,000 meal kits total.
Share Your Own Video Via Instagram
In addition, for every consumer who creates and posts their own ‘Slam Dunk’ video to their Instagram account during the Promotional Period, with the tag #messfreechallenge and @oldelpasoaustralia, the Promoter will donate 1 x additional Old El Paso Meal Kit to Foodbank Australia, up to a maximum of 1,000 additional meal kits.
Entrants must ensure their Instagram account privacy setting is set to public (i.e. not 'private') for the Promoter to count their ‘share’/video post for the purposes of determining the donation amount.
Guaranteed Donations by Old El Paso on Behalf of Talent
Old El Paso Australia @oldelpasoaustralia and Old El Paso New Zealand @oldelpasonz will at minimum donate the following amounts of Old El Paso Meal Kits in the name of each confirmed talent who participates in the campaign by sharing their own Ol El Paso – Slam Dunk promotional post to their Instagram account during the Promotional Period:
Meal Kit donations below are going to Food Bank Australia @foodbankaus
@giannis_an34 - 50,000 Kits
@k1ngkyrg1os – 25,000 Kits
@ecambage – 10,000 Kits
@joshgreen – 5,000 Kits
@matt_ebden – 2,500 Kits
Meal kit donations below are going to Food Bank Canterbury @foodbankchc
@tomabo10 – 7,000 Kits
@izzy_dagg – 7,000 Kits
The Promoter will donate the Meal Kits to Foodbank for a duration up to 6 months after the campaign has ended from 21st August 2021 to 21st of February 2022.Entries permitted:
Only the first ‘share’ of an Ol El Paso – Slam Dunk promotional post video by each person/Instagram account will be taken into account when determining the donation amount. In addition, only the consumer’s first post of their own created video in accordance with the entry requirement will count towards an ‘additional’ Meal Kits awarded by the Promoter. For the sake of clarify, any subsequent ‘shares’/further videos posted by the same person/Instagram account will not be taken into consideration in determining donation amounts.